Mark Ingwer, Ph.D. - Managing Partner, Insight Research Associates
A FORMULA FOR SUCCESS
Programs Focused on IVD Branding + Easy, Convenient Participation + Critical Education Opportunity – Travel & Time Out of the Office = DxMA’s Web Cast Series 2008
PROGRAM DESCRIPTION
Award-winning researcher Mark Ingwer, Managing Partner, Insight Research Associates, has over twenty-five years experience in the diagnostic industry. His unique understanding of clinical psychology and marketing has led to pioneering research methods in the field. Dr. Ingwer's work at Insight Research Associates, a healthcare-focused strategic marketing and communications firm, has empowered a number of healthcare companies to effectively research and strategize on a wide array of marketing, advertising and branding issues.
Dr. Ingwer's web cast will explore a diverse angle in the marketing of diagnostic devices, which de-emphasizes the traditional appeal of technological features an scientific statistics in favor of behavioral economics, which applies scientific research to consumers' emotional needs and motivations. He will demonstrate how established market research methods, breakthrough psychological techniques and innovative new tools can help diagnostic device marketers develop branding efforts that can add significant value to their efforts and increase brand differentiation and loyalty.
Don't miss an opportunity to gain key insights from one of the industry thought leaders in an applied diagnostic research for branding excellence.
WHEN
Friday, September 26 at 1:00 PM Eastern Time
WHAT
One Hour Web Cast with Mark Ingwer, Ph.D., Managing Partner of Insight Research Associates – includes 45-minute presentation & 15 minutes of live question & answer
WHERE
Your Office, A Conference Room – anywhere you have access to the internet & a telephone
WHO
All Those Involved in Building and Delivering Dynamic Brands in the IVD Industry
WHY
Uncover the underlying motivations that lead to effective communications campaigns, products and services… effective market research allows you to make smarter, more profitable business decisions
