DxMA Web Cast Series - Session Three
 An Evidence-Based Case Study
The BNP Story
featuring Tom Watlington, CEO, Sotera Wireless
former EVP & Chief Operating Officer, Biosite, Inc.
September 9, 2010 | 1:00 PM - 2:00 PM ET
The web cast will present the history of the launch of BNP as a diagnostic marker for heart failure and how Biosite overcame the challenges of FDA approval, reimbursement and market acceptance. We will also discuss the strategies Biosite successfully implemented to retain its share of the rapidly growing market in the face of growing competition.
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Session Four: Thursday, November 11, 2010 | 1:00 PM ET - 2:00 PM ET
Navigating Compliance in Medical Device Marketing
featuring Danelle Miller, Director & Corporate Counsel, Roche Diagnostics Corporation
Do you ever wish you were marketing non-regulated widgets? Marketing medical devices is fraught with intricacies and nuances that can zap the creativity out of even the most talented marketers. This session is designed to help marketers navigate the regulatory environment while keeping the creative juices flowing.
Specifically, you'll learn the regulatory environment and how it impacts medical device marketing, and guidelines for:
- supporting claims
- staying "on-label"
- using the Internet safely
- knowing when and how information about pipeline products can be shared
- ... and more!
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