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Dx Creative Communications Awards2009 WinnersListed here are the winners of the DxMA 2009 Dx Awards presented on March 18, 2009. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: Expression Analysis - Leave Your Fingerprint on the Cure
Advertising-Healthcare Professional $20-$100 Million
1st Place: McKinney Chicago & Remel - Remel
2nd Place: LehmanMillet & Genomic Health - Genomic Health City Bus Wrap
3rd Place: LehmanMillet & Ventana - Ventana BenchMark ULTRA Professional Launch Ad
Advertising-Healthcare Professional > $100 Million
1st Place: Marquardt & Roche and Partners & Siemens Healthcare Diagnostics - Urinalysis Ad
2nd Place: Marquardt & Roche and Partners & Siemens Healthcare Diagnostics - Immunoassay Equipment Ad
3rd Place: Marquardt & Roche and Partners & Siemens Healthcare Diagnostics - VERSANT Family Ad
Best Work That Never Left The Shop $20-$100 Million
1st Place: Inverness Medical, Point of Care Diagnostics - No Place Like Home Logo
2nd Place: Inverness Medical, Point of Care Diagnostics - MORE Product Catalog
Best Work That Never Left The Shop > $100 Million
1st Place: Beckton Dickinson Diagnostics - expand 360 degrees
Collateral < $20 Million
1st Place: LehmanMillet & BRAHMS USA - BRAHMS USA Literature Carrier & Clinical Biomarker Brochure
2nd Place: Medical Automation Systems - Products Brochure
Collateral $20-$100 Million
1st Place: PUROHIT NAVIGATION & Monogram Biosciences - HERmark Sales Aid
Collateral > $100 Million
1st Place: Siemens Healthcare Diagnostics - R.E.A.C.H. (Resources Embracing Africa with Care & Hope) Program Brochure
2nd Place: bioMerieux - Empowering Clinical Decisions Educational Booklets
3rd Place: Seidler Bernstein & Quest Diagnostics - "Care360" Laptop
Corporate Communications $20-$100 Million
1st Place: PUROHIT NAVIGATION & Monogram Biosciences - Gateway Brochure
Corporate Communications > $100 Million
1st Place: LehmanMillet & Abbott Diagnostics - Abbott Diagnostics Labs Are Vital Video: "Silent Treatment"
2nd Place: bioMerieux - Corporate Communications Brochures
3rd Place: LehmanMillet & Abbott Diagnostics - Abbott Diagnostics Labs Are Vital Annual Report
Corporate Identity $20-$100 Million
1st Place: Sysmex America - Sysmex Logo Launch
Corporate Identity > $100 Million
1st Place: Ortho-Clinical Diagnostics - Ortho-Clinical Diagnostics Corporate Identity
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: Instrumentation Laboratory - GEM Premier 4000 Direct Mailer
2nd Place: PUROHIT NAVIGATION & Monogram Biosciences - Trofile Dinner Symposium Invitation
Direct Mail-Healthcare Professional > $100 Million
1st Place: Beckton Dickinson Diagnostics - BD Phoenix AP Launch: Next Generation Stress Relief
2nd Place: Beckton Dickinson Diagnostics - BD VIParty Direct Mail
3rd Place: Adair Greene-McCann & Immucor Gamma - Constantly Raising the Bar
Interactive-e-Blasts > $100 Million
1st Place: EPIC Brand Communications & Dako - Dako PharmacoDiagnostic e-Blast Series
Interactive-Education > $100 Million
1st Place: Liaison Marketing Communications & Covidien - Clinical Atlas of Imaging Applications Octreoscan
Interactive-Exhibit Kiosks < $20 Million
1st Place: Expression Analysis - Leave Your Fingerprint on the Cure
Interactive-Exhibit Kiosks $20-$100 Million
1st Place: Instrumentation Laboratory - '50 and Forward' Flash Show
2nd Place: Inverness Medical, Point of Care Diagnostics - Avian Influenza Tradeshow Booth Graphics
3rd Place: PUROHIT NAVIGATION & Monogram Biosciences - HERmark SABCS Interactive Exhibit Kiosk / Booth
Interactive-Website < $20 Million
1st Place: Molecular Pathology Laboratory Network & Geneuity Clinical Research Services - Geneuity Clinical Research Services Video
2nd Place: Ortho-Clinical Diagnostics & Veridex, LLC - Veridex Company Website
Interactive-Website $20-$100 Million
1st Place: Baldwin & Obenauf & Zeus Scientific - Zeus Scientific Web Site
2nd Place: Pharma International & SeraCare Life Sciences - SeraCare eCatalog
3rd Place: Pharma International & SeraCare Life Sciences - SeraCare Web Site
3rd Place: Instrumentation Laboratory - IL Corporate & IL US Web Sites
Interactive-Website > $100 Million
1st Place: Goble & Associates & Sakura - Sakura Web Site Redesign
Packaging/Point of Purchase $20-$100 Million
1st Place: Pharma International & SeraCare Life Sciences - SeraCare Product Boxes
Product/Service Brand Creation > $100 Million
1st Place: Siemens Healthcare Diagnostics - Truck Fleet Re-Brand
Professional Relations < $20 Million
1st Place: Ortho-Clinical Diagnostics & Veridex, LLC - CellSearch Experience Kit
Professional Relations $20-$100 Million
1st Place: McKinney Chicago & Remel - Remel
2nd Place: Goble & Associates & Phadia - Phadia AAP Exhibit Booth & Symposium
Professional Relations > $100 Million
1st Place: Siemens Healthcare Diagnostics - R.E.A.C.H. (Resources Embracing Africa with Care & Hope) Program Video
Professional Relations Service Vendor
1st Place: Seidler Bernstein & DxMA
Including IVD Integrated Campaign > $100 Million
1st Place: Goble & Associates & Sakura - Sakura Corporate Ad Series
Excluding IVD Integrated Campaign Service Vendor
1st Place: Seidler Bernstein & Cynosure
Excluding IVD Integrated Campaign > $100 Million
1st Place: KFDunn Life Sciences, a division of Aloysius, Butler & Clark & Draeger Medical - Draeger Caleo Sound Campaign
Including IVD Integrated Campaign $20-$100 Million
1st Place: Goble & Associates & Phadia - Phadia AAP Exhibit Booth
Including IVD Integrated Campaign > $100 Million
2nd Place: KFDunn Life Sciences, a division of Aloysius, Butler & Clark & ITC - ITC Tenderfoot Direct Mail Campaign
2nd Place: Ortho-Clinical Diagnostics - VITROS 3600/5600 Systems Launch Campaign
Excluding IVD Integrated Campaign Service Vendor
2nd Place: MISIX & College of American Pathologists - HER2 Surveys
Excluding IVD Integrated Campaign > $100 Million
2nd Place: KFDunn Life Sciences, a division of Aloysius, Butler & Clark & Gore Medical Products - GORE INFINIT Mesh Campaign
Including IVD Integrated Campaign > $100 Million
3rd Place: bioMerieux - Superbugs Campaign
Excluding IVD Integrated Campaign > $100 Million
3rd Place: Beckton Dickinson Diagnostics - BD National Sales Meeting 2008
Including IVD Integrated Campaign > $100 Million
3rd Place: Nicholson Kovac & 3M Medical - 3M Medical Flu Campaign
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