 |
 |
 
|
Dx Creative Communications Awards2005 WinnersListed here are the winners of the DxMA 2005 Dx Awards presented on March 29, 2006. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: EPIC Brand Communications & ZONARE Medical Systems - ZONARE Campaign
Advertising-Healthcare Professional < $20 Million
1st Place: EPIC Brand Communications & ZONARE Medical Systems - "Your New Convertible is Here"
2nd Place: Iris Sample Processing (StatSpin) & Melton Agency - Meet the King of the Laboratory
Advertising-Healthcare Professional $20-$100 Million
1st Place: Observatory Group, Inc. & Meridian Bioscience, Inc. - 6 months ago it was revolutionary-now more than 600 labs call it the benchmark
2nd Place: Observatory Group, Inc. & Meridian Bioscience, Inc. - 2 months ago, a C. difficile test this fast was unthinkable...
3rd Place: Observatory Group, Inc. & Meridian Bioscience, Inc. - 6 months ago it was revolutionary-now more than 600 labs call it the benchmark...detects the epidemic strain
Advertising-Healthcare Professional > $100 Million
1st Place: Seidler Bernstein, Inc. & Nellcor Puritan Bennett - Nellcor Puritan Bennett Ads
2nd Place: LehmanMillet & Digene Corporation - The Incomplete Picture
3rd Place: Liaison Marketing Communications & Mallinckrodt, Inc. - OptiVantage DH Contrast Delivery System
Honorable Mention: White Space Healthcare Marketing & LifeScan, Inc. - OneTouch Advances Care Print Advertisement
Honorable Mention: LehmanMillet & Quest Diagnostics Hospital Services Group - The Science of Care
Advertising-Patient $20-$100 Million
1st Place: Digene Corporation & Gotham, Inc. - HPV Consumer Ad Campaign
Best Work That Never Left The Shop $20-$100 Million
1st Place: Seidler Bernstein, Inc. & Meretek Diagnostics, Inc. - Meretek Boards (Meet A. Pylori)
Best Work That Never Left The Shop > $100 Million
1st Place: Sysmex America, Inc.
Campaign < $20 Million
1st Place: Medical Decisions Network (MDN) - ICUTracker Product Launch
Non-IVD Campaign < $20 Million
1st Place: LehmanMillet & ETHICON, Inc. - Shaping Futures
2nd Place: LehmanMillet & ETHICON Products - Dermabond Campaign
3rd Place: Jocoto Advertising, Inc. & Thoratec Corporation - Thoratec Product Catalog
Honorable Mention: EPIC Brand Communications & vasamed - vasamed campaign
Honorable Mention: LehmanMillet & ETHICON, Inc. - The Many Shapes of Mesh
Non-IVD Campaign $20-$100 Million
1st Place: Williams-Labadie LLC & Oscient Pharmaceuticals - Factive
2nd Place: Jocoto Advertising, Inc. & diaDexus - Ischemic Stroke Campaign
3rd Place: Jocoto Advertising, Inc. & R2 Technology - Earlier. Smarter. Better. Campaign Extension
Honorable Mention: Jocoto Advertising, Inc. & Astra Tech - LoFric "Ready Kit" Urinary Catheter Campaign
Collateral < $20 Million
1st Place: EPIC Brand Communications & ZONARE Medical Systems - ZONARE Campaign
2nd Place: AD-TECH Communications Inc. & Veridex - CellSearch Physician Folder and Inserts
Collateral $20-$100 Million
1st Place: ITC - IRMA TRUpoint Capillary Sampling Poster
2nd Place: ITC
3rd Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare ADVIA Centaur CP Brochure
Honorable Mention: Observatory Group, Inc. & Meridian Bioscience, Inc. - 6 months ago a C. difficile test this fast was impossible....Today performing it any other way is unthinkable
Collateral > $100 Million
1st Place: BD Diagnostics - Molecular Diagnostics Product Display and Presentation Case-BD ProbeTec, BD Viper, and SDA Technology
2nd Place: BD Diagnostics - Molecular Diagnostics Product Platform Brochure-BD ProbeTec, BD Viper, and SDA Technology
3rd Place: White Space Healthcare Marketing & LifeScan, Inc. - Brilliant Solutions Sales Aid
Honorable Mention: EPIC Brand Communications & Beckman Coulter - Because one missed positive is too many
Honorable Mention: Roche Diagnostics - Lab Design Guide: The Single Solution
Corporate Communications $20-$100 Million
1st Place: EPIC Brand Communications & Beckman Coulter - Simplifying processes. Accelerating results.
2nd Place: Goble & Associates & Pharmacia Diagnostics - Pharmacia Diagnostics
3rd Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare Diagnostics Division Brand Style Guide Meeting Elements
Honorable Mention: ITC - ITC Holiday Party Movie
Corporate Communications > $100 Million
1st Place: Sysmex America, Inc. - pocH-100i Intercorporate Product Launch
2nd Place: BD Diagnostics - Ignite-BD National Sales Meeting 2005
3rd Place: Ortho-Clinical Diagnostics & Terri McAdoo Communications, LLC - Diagnostics Extra
Honorable Mention: Ortho-Clinical Diagnostics - OCD Global Employee Communication Meetings (webcast)
Honorable Mention: Ortho-Clinical Diagnostics & slp3D - OCD Network-employee communications monitors
Corporate Identity > $100 Million
1st Place: Diagnostic Products Corporation - Holiday Cards from DPC
2nd Place: Williams-Labadie LLC & Prometheus - Prometheus Corporate Identity
Direct Mail-Healthcare Professional < $20 Million
1st Place: EPIC Brand Communications & ZONARE Medical Systems
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: ITC - ITC AACC iPod Direct Mail
2nd Place: Observatory Group, Inc. & Meridian Bioscience, Inc. - 6 months ago it was revolutionary-now more than 600 labs call it the benchmark
3rd Place: ITC - AC Form Reception Invite
Direct Mail-Healthcare Professional > $100 Million
1st Place: BD Diagnostics - Passport to Possibilities
2nd Place: BD Diagnostics - BD Diagnostics Web Site Mailer
3rd Place: White Space Healthcare Marketing & LifeScan, Inc. - OneTouch SureSoft Calendar
Interactive-e-Blasts $20-$100 Million
1st Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare ADVIA Centaur CP E-mails
Interactive-Education < $20 Million
1st Place: AD-TECH Communications Inc. & Ortho-Clinical Diagnostics - ORTHO-W.I.R.E. (Worldwide Immunohematology Resource for Education) Web Site
Interactive-Education $20-$100 Million
1st Place: ITC - ProTime Banner Ads For theheart.org Website
2nd Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare BNP Flash Presentation
Interactive-Education > $100 Million
1st Place: Outside Source Design & Roche Diagnostics - Accu-Chek Aviva System Interactive Product Demonstration
2nd Place: Bayer HealthCare Diagnostics Division & Cramer
3rd Place: Outside Source Design & Roche Diagnostics - Accu-Chek Compact Plus Interactive Product Demonstration
Interactive-Exhibit Kiosks > $100 Million
1st Place: White Space Healthcare Marketing & LifeScan, Inc. - LifeScan Pod Interface(s)
2nd Place: Cramer & Philips Medical Systems - Philips Medical Systems-Radiology Society of North America Tradeshow Booth
3rd Place: Roche Diagnostics - Roche Diagnostics Convention Exhibitry
Interactive-Website $20-$100 Million
1st Place: Digene Corporation & Digital Grit - www.thehpvtest.com Web Site
Interactive-Website > $100 Million
1st Place: Quest Diagnostics, Inc. - destination: HEALTH Patient Website
2nd Place: BD Diagnostics - BD Diagnostics Systems website redesign
3rd Place: Fair Isaac & Roche Diagnostics - Global Website Portfolio Redesign and Optimization
Packaging/Point of Purchase > $100 Million
1st Place: Diagnostic Products Corporation - IMMULITE, IMMULITE 2000, and IMMULITE 2500 kit packaging
Patient Marketing & Education Service Vendor
1st Place: American Association for Clinical Chemistry (AACC) - Lab Tests Online (www.labtestsonline.org)
Patient Marketing & Education $20-$100 Million
1st Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare BNP Demo Book
2nd Place: Brook-Schwartz Design Studio & Quidel Corporation
Patient Marketing & Education > $100 Million
1st Place: Diagnostic Products Corporation - DPC 3gAllergy Laboratory Start-Up Kit
2nd Place: Quest Diagnostics, Inc. & Quantum - destination: HEALTH Patient Education and Action
3rd Place: The Reilly Group & Quest Diagnostics, Inc. - ImmunoCAP® Allergy Blood Test Public Relations Highlights 2005
Product/Service Brand Creation > $100 Million
1st Place: White Space Healthcare Marketing & LifeScan, Inc. - OneTouch Care Essence Video
Professional Relations > $100 Million
1st Place: Ortho-Clinical Diagnostics & Element 27/Genesis Insight/Chase Medical - Clinical Diagnostics: Creating Greater Value
2nd Place: White Space Healthcare Marketing & LifeScan, Inc. - TGC Tool Kit Containment Folder
Including IVD Integrated Campaign > $100 Million
1st Place: Bayer HealthCare Diagnostics Division & Cramer
Including IVD Integrated Campaign $20-$100 Million
1st Place: Observatory Group, Inc. & Meridian Bioscience, Inc. - Meridian Bioscience, Inc. ImmnoCARD toxins A and B rapid test kit introduction campaign
Excluding IVD Integrated Campaign Service Vendor
1st Place: Ruder Finn Design - Affemetrix
Excluding IVD Integrated Campaign > $100 Million
1st Place: Goble & Associates & Upsher-Smith Laboratories, Inc. - Fortical launch campaign
Excluding IVD Integrated Campaign Service Vendor
2nd Place: Seidler Bernstein, Inc. - Seidler Bernstein, Inc. Science Fair
Excluding IVD Integrated Campaign > $100 Million
2nd Place: Goble & Associates & Upsher-Smith Laboratories, Inc. - Vandazole Launch Campaign
Including IVD Integrated Campaign > $100 Million
2nd Place: Quest Diagnostics, Inc. & Marketing Edge - destination: HEALTH
Including IVD Integrated Campaign $20-$100 Million
2nd Place: Seidler Bernstein, Inc. & Bayer HealthCare - Bayer HealthCare ADVIA Centaur CP Launch
Excluding IVD Integrated Campaign > $100 Million
3rd Place: Seidler Bernstein, Inc. & Boston Scientific Corporation - Boston Scientific Oncology Pathways to Fibroid Care
Including IVD Integrated Campaign > $100 Million
3rd Place: Sysmex America, Inc. - XT-V Hematology Analyzer Introduction Campaign
|
