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Dx Creative Communications Awards2003 WinnersListed here are the winners of the DxMA 2003 Dx Awards presented on April 21, 2004. You may either view individual slides from the list below or click here to browse through all winning entries. 
Best of Show
Best of Show: Carl Zeiss Meditec & Jocoto Advertising, Inc.
Advertising-Healthcare Professional Service Vendor
1st Place: Affymetrix Inc. & Ruder Finn
2nd Place: LehmanMille
Advertising-Healthcare Professional < $20 Million
1st Place: Lowe Grob Health & Science, Inc.
2nd Place: Statspin, Inc.
3rd Place: Genomic Health, Inc. & Ignite
Advertising-Healthcare Professional $20-$100 Million
1st Place: Genzyme Biosurgery & LehmanMillet
2nd Place: Digene Corporation & LehmanMillet
3rd Place: Nikon Instrument & Shaw & Todd / The Lunar Group
Advertising-Healthcare Professional > $100 Million
1st Place: Essilor of America & LehmanMillet
2nd Place: Ortho-Clinical Diagnostics & Buck & Pulleyn
3rd Place: Essilor of America & LehmanMillet
Advertising-Patient > $100 Million
1st Place: ACMI Corporation & LehmanMillet
Best Work That Never Left The Shop Service Vendor
1st Place: LehmanMillet
2nd Place: LehmanMillet
3rd Place: LehmanMillet
Best Work That Never Left The Shop $20-$100 Million
1st Place: Roche Diagnostics
2nd Place: Quidel Corporation & Brook-Schwartz Design Studio
3rd Place: Third Wave Technologies, Inc. & Goble & Associates
Best Work That Never Left The Shop > $100 Million
1st Place: Ortho-Clinical Diagnostics
Campaign < $20 Million
1st Place: Orchard Software
2nd Place: Statspin, Inc.
3rd Place: Xeren & K.F. Dunn & Associates
Collateral Service Vendor
1st Place: LehmanMillet
2nd Place: BD Preanalytical Solutions
3rd Place: Affymetrix Inc. & Ruder Finn
Collateral < $20 Million
1st Place: PharmaCore & K.F. Dunn & Associates
3rd Place: Genomic Health, Inc. & Ignite
Collateral $20-$100 Million
1st Place: Novo Nordisk& Harrison & Star
2nd Place: Novo Nordisk& Harrison & Star
3rd Place: Roche Diagnostics
Collateral > $100 Million
1st Place: Ortho-Clinical Diagnostics & Buck & Pulleyn
2nd Place: Boston Scientific & LehmanMillet
3rd Place: Dade Behring & LehmanMillet
3rd Place: Fujisawa Healthcare, Inc. & Williams-Labadie LLC
Corporate Communications < $20 Million
1st Place: LifeNet & Seidler Bernstein Inc.
2nd Place: Neopharm, Inc. & Goble & Associates
Corporate Communications $20-$100 Million
1st Place: Genentech BioOncology & Harrison & Star
1st Place: AD-TECH Communications Inc.
2nd Place: Roche Diagnostics
Corporate Communications > $100 Million
1st Place: Fujifilm Medical Systems USA & K.F. Dunn & Associates
2nd Place: Ortho-Clinical Diagnostics & Buck & Pulleyn
3rd Place: Boston Scientific & Seidler Bernstein Inc.
Corporate Identity < $20 Million
1st Place: Bacterial Barcodes & K.F. Dunn & Associates
Corporate Identity $20-$100 Million
1st Place: AD-TECH Communications Inc.
2nd Place: Roche Diagnostics
Corporate Identity > $100 Million
1st Place: Ortho-Clinical Diagnostics & Mirror Show Management
2nd Place: Ortho-Clinical Diagnostics & Media Matrix
3rd Place: Ortho-Clinical Diagnostics
Direct Mail-Healthcare Professional Service Vendor
1st Place: LehmanMillet
Direct Mail-Healthcare Professional < $20 Million
1st Place: Sanarus Medical & Jocoto Advertising, Inc.
2nd Place: ONI Inc. & Seidler Bernstein Inc.
3rd Place: Hemo Sense & Jocoto Advertising, Inc.
Direct Mail-Healthcare Professional $20-$100 Million
1st Place: Roche Diagnostics
2nd Place: Cholestech Corporation & Jocoto Advertising, Inc.
3rd Place: AD-TECH Communications Inc.
Direct Mail-Healthcare Professional > $100 Million
1st Place: Fujisawa Healthcare, Inc. & Williams-Labadie LLC
2nd Place: Becton Dickinson Diagnostic Systems
Medical Product Design > $100 Million
1st Place: Bayer HealthCare, LLC & Churchill & Company
2nd Place: Bayer HealthCare, LLC & Churchill & Company
3rd Place: bioMerieux Inc.
Packaging/Point of Purchase $20-$100 Million
1st Place: Roche Diagnostics
1st Place: Roche Diagnostics
2nd Place: Third Wave Technologies, Inc. & Goble & Associates
Packaging/Point of Purchase > $100 Million
1st Place: Bayer HealthCare, LLC & Churchill & Company
Patient Marketing & Education > $100 Million
1st Place: Ortho-Clinical Diagnostics
2nd Place: Bayer HealthCare, LLC & Churchill & Company
3rd Place: Bayer HealthCare, LLC & Churchill & Company
Product/Service Brand Creation $20-$100 Million
1st Place: Third Wave Technologies, Inc. & Goble & Associates
2nd Place: Roche Diagnostics
Product/Service Brand Creation > $100 Million
1st Place: Ortho-Clinical Diagnostics & Buck & Pulleyn
2nd Place: Bayer HealthCare, LLC & Churchill & Company
3rd Place: Ortho-Clinical Diagnostics
Professional Relations < $20 Million
1st Place: Equal Diagnostics & Barth and Company
Professional Relations $20-$100 Million
1st Place: Cholestech Corporation & Jocoto Advertising, Inc
Professional Relations > $100 Million
1st Place: Roche Diagnostics
2nd Place: Bayer HealthCare, LLC & Churchill & Company
2nd Place: Roche Diagnostics
3rd Place: Bayer HealthCare & Seidler Bernstein Inc.
3rd Place: Roche Diagnostics
Website < $20 Million
1st Place: Pfizer & CDMi Connect
2nd Place: Pfizer & CDMi Connect
3rd Place: Genomic Health, Inc. & Ignite
Website $20 - $100 Million
1st Place: Third Wave Technologies, Inc. & Goble & Associates
2nd Place: Molecular Pathology Laboratory Network, Inc. & K.F. Dunn & Associates
Website > $100 Million
1st Place: North Shore University Hospital & Ideon Health Education
2nd Place: Ortho-Clinical Diagnostics
3rd Place: Sakura Finetek, USA & Goble & Associates
Including IVD Integrated Campaign $20-$100 Million
1st Place: Genentech BioOncology & Harrison & Star
Including IVD Integrated Campaign > $100 Million
1st Place: Carl Zeiss Meditec & Jocoto Advertising, Inc.
2nd Place: Diagnostic Products Corporation
Including IVD Integrated Campaign $20-$100 Million
2nd Place: Novo Nordisk & Harrison & Star
Including IVD Integrated Campaign > $100 Million
3rd Place: Ortho-Clinical Diagnostics & Buck & Pulleyn
Including IVD Integrated Campaign $20-$100 Million
3rd Place: Roche Diagnostics
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