Board Members

Peter’s experience in marketing communications spans 28 years with agency clients in consumer and business-to-business products and services, as well as with Pathfinder, his own marketing research firm. For the past 13 years, with KFDunn & Associates (now KFDunn Life Sciences), he has concentrated on diagnostics, medical devices, molecular diagnostics, biotechnology and genomics. Peter currently manages programs for W. L. Gore Medical Products, Abbott Hematology, ITC and B. Braun Medical. Major past clients include Roche Molecular Systems, Bayer Diagnostics, Ortho-Clinical Diagnostics and Gene Logic. Peter has also managed research projects for a variety of other clients, and has moderated numerous focus groups.

Prior to joining KFDunn in 1996, Peter managed a variety of consumer and business-to-business accounts at Lyons, Inc., Geer DuBois and Young & Rubicam for Johnson & Johnson, General Foods, IBM, E. F. Hutton, DuPont and others.

Peter earned a B.A. in History of Art from Yale University and an M.B.A. in Marketing & Finance from Columbia University. He is a member of the DxMA and the AACC.