A Message from Karen Alvarado
President of the DxMA
Welcome to the Diagnostic Marketing Association's website and to the unique educational offerings and marketing resources provided by the organization.
It is with renewed excitement that we enter our 37th year, as the only organization focused exclusively on you - the diagnostics marketing professional. I wish to personally invite you to not only attend our exciting programs, but to become actively involved as a member of the DxMA. For it is through our members' interests that the organization has continued to evolve and meet the needs of its constituents over the years.
The DxMA has a rich history of providing interactive programs for its members. Click on the image to the left to see how we have evolved from the BMA to the DxMA, and the many milestones along the way.
In our evolving healthcare industry, how would you define "diagnostics?" I suggest that rather than it being restrictive, it relates to any device or service that helps define and manage medical practice. I believe it ranges from small companies with innovative technologies to large firms who provide IVD products. And, it encompasses all related service organizations, such as those for marketing communications, marketing research and product development.
I invite you to experience the DxMA activities to their fullest advantage! We welcome your feedback and can continue to grow only with your help. So please, contact me if you have any suggestions for future development.
I look forward to seeing you at one of our next events!
Best regards,
Karen Alvarado
Sequenom, Inc.
2010 President, Diagnostic Marketing Association
