A Message from Kathleen Bernstein
President of the DxMA
Welcome to dxma.org, your Internet gateway to the educational offerings and marketing resources of the only professional organization in this country dedicated exclusively to serving the needs of marketing professionals in the diagnostics industry. Formerly known as the Biomedical Marketing Association, we've changed our name to the Diagnostic Marketing Association to more directly reflect the interests of professionals who benefit from our considerable offerings. We are constantly making updates to this website to make it easier than ever to take advantage of our many services. I invite you to check out what the Diagnostic Marketing Association has to offer:
One of Our Industry's Top Educational Forums
The DxMA's annual conference is always an anticipated event. The format now includes tracks in both Strategic Marketing and Tactical Marketing.
Professional Recognition
Our annual Dx Creative Communications Awards honor the finest communications efforts in diagnostics marketing. This competition continues to draw outstanding entrants and has grown to reflect all areas of marketing by companies of every size and scope.
A Unique Executive Educational Program
Developed by the DxMA in collaboration with Babson College, the #10 ranked graduate business school for entrepreneurship in the country, IVD Marketing Excellence is a dynamic, real-world education program customized for and designed by the IVD industry. Learn more now on how to gain the practical tools you need to succeed.
DxMA Seminar @ AACC
Showcasing leaders in the diagnostics industry, this seminar is must-see IVD for anyone attending the 2008 American Association for Clinical Chemistry annual meeting.
Industry Updates
As a DxMA member, you're always in touch with industry news, with access to Diagnostic Insight , our on-line publication, e-mail updates and alerts, and dxma.org, your resource for regular news roundups.
An Opportunity to Grow
Becoming a member of the DxMA is one of the most effective ways to enhance your career and add to your diagnostic marketing expertise. You'll be joining a professional organization whose membership and Board reflect the sweeping spectrum of diagnostics marketing disciplines.
Best wishes, and thank you for visiting our website.
Kathleen Bernstein
Seidler Bernstein, Inc.
President, Diagnostic Marketing Association
